We are a marketing and communications firm with over 20 years experience telling stories celebrating food and farming in Canada. Our group focuses on creating campaigns, content and experiences that connects meaningfully with your audience. We have an established network of creative, connected food and nutrition experts and influencers who love to think big, communicate and make ideas happen.
We are a marketing and communications firm with over 20 years experience telling stories celebrating food and farming in Canada. Our group focuses on creating campaigns, content and experiences that connects meaningfully with your audience. We have an established network of creative, connected food and nutrition experts and influencers who love to think big, communicate and make ideas happen.
In the first 10 months Canadian Food Focus has reached 2.5 million consumers with over 500,000 likes ,shares and comments. We have also seen over 60,000 Canadians visiting our www.canadianfoodfocus.org mostly from urban areas. Our videos have also seen over 70,000 1 minute views!
We have been working with Spread the Mustard to help pitch article ideas to foodservice and food manufacturing magazines in an effort to promote mustard and encourage larger volume users to buy our Canadian mustard. Our efforts recently paid off with mustard mention as an important ingredient in making vinaigrettes in the CAFE: Center for the Advancement of Foodservice Educators magazine that goes to Chef Cooking School instructors and students across the US and Canada.
We have been working with Spread the Mustard to help pitch article ideas to foodservice and food manufacturing magazines in an effort to promote mustard and encourage larger volume users to buy our Canadian mustard. Our efforts recently paid off with a grower profile in the CAFE: Center for the Advancement of Foodservice Educators magazine that goes to Chef Cooking School instructors and students across the US and Canada.
Proud of the small part we played in getting mustard mentioned in this article in Flavor & The Menu magazine. One of the best parts was Chef Steve Squier from Picaro response to seeing his recipe and quote in the article... "Wicked." We agree!
Canadian Food Focus has received the Healthy Eating and Resource Management Award from the Regina Home Economics for Living Project through the Canadian Home Economics Foundation! The award goes to programs that provide educational information to individuals and groups in the home economics areas of healthy eating and household management.
We are so excited about the response to the Canadian Food Focus project! We launched the website and social media in March 2019 and in the first 6 months we have reached over 1.5 million Canadians mostly in urban areas. We have also had over 40,000 website visits that last on average over 2 minutes. We have also had over 100,000 likes, shares and comments through our social media platforms.
We managed the Spread the Mustard website over the past 2 years. We worked with website developer Norine and MooseWorld and most recently finished a site update and refresh that included updating headers and adding a teal to the overall color palette.
BlueSky Ideas is so thrilled to be working with award-winning communicator and passionate farm advocate, Andrew Campbell to create short videos based on his Dinner Starts Here farm interview series on YouTube.
Each month we create a recipe collection of Spread the Mustard recipes and push it out through social media. It is a cost effective way to that captures the audiences’ attention and drives traffic to our website. For example: This post linked to an article on our website for appetizer recipes reached 3,334 people with 598 engagements including 110 shares!