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CanolaInfo.org Projects

George Geary and CanolaInfo at IACP 2016

Coookbook author, chef and culinary educator - George Geary joined us at the CanolaInfo.org exhibit portion of the International Association of Culinary Professionals in Los Angeles, CA. George developed a flavoured popcorn recipewhich we had designed, printed and attached to bags of popcorn for our giveaway. 

CanolaInfo.org Branding

BlueSkyIdeas oversaw 3 branding projects by the Canadian Canola industry for their North American market development program including the original Canola Information Service and the current CanolaInfo.org.  The original bran was developed for the North American Market but today is used worldwide to promote canola oil. We worked with designer Gerry Unrau of Colorshape Comunications to develop the look, feel and logo!

Original Logo:

circa 1995-2001

circa 1995-2001

Second Generation Logo:

circa 2002-2006

circa 2002-2006

 

Current Logo and Brand Assets:

 

Evolution and Symbolism Behind the Logo:

 

CanolaInfo Brand Colors:

 

CanolaInfo Brand Standard: 

Project Partners:
Design: Gerry | Colorshape | Email
Content: Dorothy | BlueSKY Ideas | Email

CanolaBrio! Nutritional Newsletter

CanolaBrio! was a nutritional newsletter published between 2002 - 2004 to highlight current nutritional research findings around fats and oils, especially canola oil.  The project began with the development and publishing of a Canola Oil Annotated Bibliography. The findings of the bibliography were then reviewed and articles written around such topics as Canola Oil Beneficial for Type-1 Diabetes, Alpha-linolenic acid and the Prevention of Heart Disease, The Trans-fat Dilemma - An Update.

The name was developed from <b>canola </b>\can-OH-luh\ noun: healthy; oil; infinite possibilities and brio! \BREE-oh\ noun: vigour; vivacity; and liveliness.

To view copies click below:
CanolaBrio #1
CanolaBrio #2
CanolaBrio #3
CanolaBrio #4
CanolaBrio #5
CanolaBrio #6


PROJECT PARTNERS:
DESIGN: GERRY | COLORSHAPE | EMAIL
CONTENT MANAGEMENT: DOROTHY | BLUESKY IDEAS | 
TECHNICAL CONTENT: KELLEY | NUTRISCIENCE SOLUTIONS LTD. | Email


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