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Social Media
We are so excited about the response to the Canadian Food Focus project! We launched the website and social media in March 2019 and in the first 6 months we have reached over 1.5 million Canadians mostly in urban areas. We have also had over 40,000 website visits that last on average over 2 minutes. We have also had over 100,000 likes, shares and comments through our social media platforms.
Each month we create a recipe collection of Spread the Mustard recipes and push it out through social media. It is a cost effective way to that captures the audiences’ attention and drives traffic to our website. For example: This post linked to an article on our website for appetizer recipes reached 3,334 people with 598 engagements including 110 shares!
A social media post that partnered us with the Best of Bridge cookbook franchise netted STM a post reach of 2,925 with 134 people engaging with the post including 9 shares. Win Win!
We are so excited about this new project - Canadian Food Focus. Our team has been part of the initial branding and then conceptualized the website and social media rollout. We now mangae the website and social media platforms. We launched the website on March 20th - the first day of Spring. Check out the website and Instagram, Facebook, Twitter, YouTube and Pinterest pages.
Here is a sneak peak of one of our newest projects - a consumer website and social media platform focused on telling Canadian food & farm stories, exploring how #everythinggrows, sharing recipes & advice to help consumers make confident food choices. We are so excited to be working on this with Farm & Food Care SK.
8 Things you didn’t know about canola oil.
Instagram series sharing tips on deep frying a turkey.
A series of Instagram and Facebook graphics we developed for CanolaInfo.org.
A series of Pinterest long posts we created for Spread the Mustard. Food Styling and Photography by: Bob Deutscher Photography
These are a set of social media posts we developed for CanolaInfo.org to highlight the importance of soil conservation and sustainability to Canola farmers.
Social Media Post: Canola farmers not only make their living from the land; they also live and raise their families next to the fields they farm. That is why healthy soil, water and air are so important to them. #sustainablefarming
Social Media Post: Canola farmers not only make their living from the land; it is also their legacy to the next generation. That is why healthy soil, water and air are so important to them. #sustainablefarming Pic: CanolaGrowers.com
Social Media Post: One of the first steps farmers take before planting a crop is to test the soil to determine what it needs to grow that crop successfully! #sustainablefarming
Here is a sample of some of the social media graphics that we have create for HealthyFlax. Some are sentiment posts and other promote the health and culinary benefits of flaxseed.
A series of Twitter graphics we developed to accompany tweets promoting Nuffield Canada's scholarship program.
Over the past year, we have helped Nuffield Canada Agriculture Scholarship with posting, content development, Facebook and Twitter advertising, graphic development for their Facebook and Twitter pages. We also helped them set up Hootsuite to schedule their posts and improve engagement with like-minded organizations and potential funders. As a small non-profit with a limited budget, our goal was to set them up with the tools and the confidence to eventually manage their own social media in a cost-effective way. Although we will still provide support from time to time, we are happy to say, that they are now maintaining their platforms.
Develop and manage the social media calendar including curation, engagement and content development for Farm & Food Care SK Twitter, #LoveSaskFood Instagram, Farm & Food Care Facebook, Farm & Food Care Instagram and Farm & Food Care Pinterest.
We has the opportunity to work with SaskPork creating two "Hands and pans" videos. Click below to view our playlist of yummy pork recipes. Enjoy!
Agriculture in the City is a free, family oriented, urban festival that explores how food and farming are all around us, every day. The event offers people of all ages a chance to explore the vibrant and innovative world of agriculture – a world that involves exciting careers, biotechnological advancements that improve our daily lives, and of course, the food on our plates. Each year, thousands of visitors enjoyed the interactive and educational displays, exhibits and contests illustrating the depth of our farming community. More Information:
Our role is to manage their social media platforms leading up to the event and maintaining them throughout the year as well. This includes developing and managing the social media calendar, curating content from the partner organizations, engagement and content development.
We had the wonderful opportunity to work with SpreadTheMustard creating a series of "Hands and Pans" videos featuring recipes from the cookbook Mustard Makeovers and More. Click below to watch our playlist of fantastic mustard recipes. Enjoy!
As part of our work for HealthyFlax, we created a series of "Hands and Pans" videos to showcase how simple it is to include flax in your recipes. Click below to watch our HealthyFlax video playlist showcasing ground flaxseed recipes. Enjoy!
