We are so excited about the response to the Canadian Food Focus project! We launched the website and social media in March 2019 and in the first 6 months we have reached over 1.5 million Canadians mostly in urban areas. We have also had over 40,000 website visits that last on average over 2 minutes. We have also had over 100,000 likes, shares and comments through our social media platforms.

Each month we create a recipe collection of Spread the Mustard recipes and push it out through social media. It is a cost effective way to that captures the audiences’ attention and drives traffic to our website. For example: This post linked to an article on our website for appetizer recipes reached 3,334 people with 598 engagements including 110 shares!

A social media post that partnered us with the Best of Bridge cookbook franchise netted STM a post reach of 2,925 with 134 people engaging with the post including 9 shares. Win Win!

We are so excited about this new project - Canadian Food Focus. Our team has been part of the initial branding and then conceptualized the website and social media rollout. We now mangae the website and social media platforms. We launched the website on March 20th - the first day of Spring. Check out the website and Instagram, Facebook, Twitter, YouTube and Pinterest pages.

Here is a sneak peak of one of our newest projects - a consumer website and social media platform focused on telling Canadian food & farm stories, exploring how #everythinggrows, sharing recipes & advice to help consumers make confident food choices. We are so excited to be working on this with Farm & Food Care SK.

8 Things you didn’t know about canola oil.

Instagram series sharing tips on deep frying a turkey.

A series of Instagram and Facebook graphics we developed for CanolaInfo.org.